Case Study #1. Hongik Martial Arts

• Client: Hongik Martial Arts https://hongikmartialarts.com/
• Location: Tarrytown, New York
• Services Used: Website Design, SEO, YouTube Channel Management, Video & Shorts Production, Advertising Campaigns

Building a Decade of Growth with Hongik Martial Arts

When we first met Hongik Martial Arts in 2012, they had passion, students, and a strong philosophy—but no website.
Located in the charming town of Tarrytown, NY, the dojang was full of energy and history but invisible online.

Our first project together was the creation of a new website. We replaced an outdated, poorly built site with a modern website equipped with the latest features of the time. From the beginning, we asked ourselves why a website was necessary and what it should accomplish. The conclusion was clear — it needed to serve as a bridge between the school and potential students. We set out to create a space that truly embodied the spirit of the dojang — a living, breathing platform that communicates and connects. Ultimately, our goal was to make the website a spiritual hub where students, parents, and the school could build trust and share a common sense of purpose.

After completing the website, we entered into a web marketing partnership focused on SEO as a foundation for long-term growth. Through consistent blogging, video production, and YouTube channel management, we began sharing the story of Hong Ik Martial Arts with the world.

Click the Shorts above.

As the years passed, we captured hundreds of moments—training, tournaments, and community events. Recently, we expanded into YouTube Shorts production, bringing more engagement and reach than ever before.

The result?
Hongik Martial Arts successfully opened six additional locations, supported by an online presence built over a decade. As Master Lee once said:

This case study demonstrates how strategic web design, SEO, and creative digital marketing can transform a local martial arts school into a powerful brand with nationwide reach.