Case Study: Blooming Couture Flowers

1. Brand Overview

Blooming Couture Flowers is a boutique floral shop located in the heart of the Upper West Side, NYC.
Despite offering premium floral designs and reliable same-day delivery, the brand faced a major challenge:
heavy competition in Manhattan and low online visibility.

Before partnering with Sisun Communication Arts, the shop had:

• Low search visibility
• Minimal blog activity
• Product pages lacking optimized descriptions
• Limited Google reviews
• Low online order frequency

2. The Challenge

About 145 florist shops are registered/listed in Manhattan.

Manhattan—especially the Upper West Side—is one of the most competitive floral markets in the U.S.
To increase visibility organically, the website needed foundational SEO work and improved customer trust signals.

Key issues identified:

• Product pages missing SEO structure
• Weak ranking for local keywords: florist upper west side nyc, flower delivery UWS, Manhattan florist
• No consistent blogging strategy
• Home page layout not optimized for conversions
• Low review volume → limited credibility
• Organic orders averaging only 10 per month

Blooming Couture needed a fast, measurable turnaround despite the competitive environment.

3. Strategy & Approach

① Full Product Page SEO Rebuild

• Rewrote all product descriptions from scratch
• Added relevant long-tail keywords
• Implemented Yoast SEO best practices (Green optimization)
• Updated alt tags for all product images

② Home Page Conversion Optimization

• Rearranged hero section + CTA
• Simplified category structure
• Enhanced seasonal highlight sections

③ Local SEO Positioning

Focused on ranking for:

• florist upper west side nyc
• flower delivery upper west side
• Manhattan florist
• fresh flower delivery nyc

④ Daily Blog Publishing

Created one optimized article every day targeting:

• Seasonal floral tips
• Delivery-related keywords
• Local intent (Upper West Side mentions)

⑤ Review Acceleration Program (GBP Optimization)

• Created QR code linking directly to Google Reviews
• Provided customers the link via email post-purchase
• Encouraged organic reputation growth

⑥ Technical Cleanup

• Internal linking improvement
• Speed adjustments
• Image optimization
• Metadata normalization

4. Execution Overview (30 Days)

During the first month:

• 100% of product pages rewritten
• 20+ blog posts published
• Full SEO restructuring completed
• Google Business Profile updated
• New review flow launched
• Website conversions optimized

This set the foundation for ranking growth AND sales growth.

5. Results (Within the First Month)

① Ranking & Visibility

• Average Google ranking improved from ~20–30 → 13.7

According to recent 2025 SEO industry data, the top organic result on Google receives ~39.8% of all clicks, while the second result gets ~18.7%, the third ~10.2%, and results beyond the 5th position often fall below 5%.

• Multiple keywords reached average Top 10 (first page)

Over the past month, our SEO work has pushed multiple target keywords onto Google’s first page — with several now entering the Top 5. This level of visibility naturally leads to higher click-through rates, stronger customer intent, and ultimately, measurable growth in sales for the business.

• Impressions increased nearly 10× in 30 days
• Search clicks increased dramatically (based on Search Console data)

6. Business Impact

These improvements have already resulted in:

• Stronger visibility on competitive Manhattan floral keywords
• Higher local brand authority
• Direct increase in revenue
• More customer trust due to reviews
• Strong foundation for long-term SEO scaling
• A new, consistent customer acquisition channel

Next Steps

To continue Blooming Couture’s upward trajectory, upcoming plans include:

• Backlink acquisition
• More local content targeting NYC neighborhoods
• Enhancing category landing pages
• Further optimizing high-performing product pages
• Seasonal SEO campaigns
• Retargeting flow for abandoned carts

Final Takeaway

In one of the toughest floral markets in the country, Blooming Couture Flowers achieved measurable SEO and revenue improvement within just one month.
This case shows that with a structured SEO plan, consistent content, and customer trust optimization, local businesses can see real transformation quickly.