PageSpeed Insights: Actually, It’s This Easy
Why SEO, Web Design, and Marketing Teams All Need to Care
If you run a website, you’ve probably heard things like:
“You need to speed up your page,” or “Your PageSpeed Insights score is low.”
The problem is… many people don’t actually know what PageSpeed Insights means or how to use it effectively.
So today, let’s break it down in a friendly, practical way.
No tech jargon overload—just the essential points.
🌈 What is PageSpeed Insights?
In short, it’s “Google’s speed checkup service.”
Think of it like a health check at the doctor’s office.
You enter your site’s URL, and Google measures its “fitness.”
Then it tells you exactly what’s slow and what needs fixing.
Why does this matter? It’s simple:
- Google’s own speed evaluation system → directly impacts SEO
- Shows real-world issues from the visitor’s perspective
- Becomes a core metric for marketing performance and conversion rates
☑️ What PageSpeed Insights Actually Does (Super Simple Version)
- Scores Your Site Speed (0–100)
Separate scores for mobile and desktop.
Higher score = faster, more stable site.
2. Measures Real User Loading Experience
Terms like LCP, INP, CLS sound scary, but they’re easy:
LCP (Largest Contentful Paint): How quickly the main content appears
INP (Interaction to Next Paint): How fast the site responds to clicks or scrolls
CLS (Cumulative Layout Shift): Measures unexpected page movements that annoy users
These three metrics are all about user experience (UX)—in numbers.
3.Tells You Exactly What to Fix
For example:
- Images are too large
- Too many unnecessary JS files
- CSS blocking rendering
- Slow server response
- Lazy loading set up incorrectly
Even without coding knowledge, you can see what’s wrong and how to fix it at a glance.
🌐 How PageSpeed Insights Connects SEO, Web Design & Marketing
✔ SEO
Google favors fast websites.
Slow speed = lower rankings.
PageSpeed scores are now a must-have SEO metric.
✔ Web Design
A beautiful website is useless if it’s heavy and slow.
Great design must also include speed to be effective.
✔ Marketing
No matter how good your ads are, if the landing page is slow, clicks won’t convert.
This is not an advertising problem—it’s a speed problem.
PageSpeed Insights shows it clearly.
💡 Bottom Line
PageSpeed Insights is not just a tool for techies.
If you run a business, manage a website, or care about SEO, it’s a basic tool you must understand.
Honestly, just knowing how to read and use it can put your website ahead of the competition.