Client & Product

Brand: OXO
Product: Bicycle Phone Holder
Marketplace: Amazon US

OXO launched its first product in a highly competitive bicycle accessories category, where price pressure, review dominance, and feature differentiation are critical to success.

The Challenge

Launching a new bicycle phone holder on Amazon required more than advertising.

• No brand recognition
• Zero reviews at launch
• Crowded category with aggressive pricing
• High CPC keywords dominated by established brands

Our End-to-End Amazon Launch Strategy

As a full-service Amazon Marketing Agency, we managed the entire launch process:

• Product validation & competitive research
• Packaging design optimized for Amazon retail
• Conversion-focused Amazon listing optimization
• Custom A+ Content & brand storytelling
• PPC launch structure (Auto → Manual → Scaling)

Execution Details

Product & Packaging

• Feature-driven positioning based on competitor gaps
• Clean, brand-consistent packaging designed for Amazon fulfillment

A+ Content Design

• Mobile-first layout
• Benefit-driven modules
• Visual comparison to competing listings

Amazon PPC

• Launch-phase keyword harvesting
• Manual campaign segmentation by intent
• Continuous bid & ACOS optimization

Results

• Improved listing CTR and conversion rate
• Stable PPC performance during launch phase
• Scalable foundation for future OXO product launches

(Results shown represent the initial launch period.)

Why This Case Matters

This project demonstrates how a specialized Amazon Marketing Agency can successfully launch a private-label product—starting from product selection to paid acquisition—within a saturated category.

Looking to launch or scale your brand on Amazon?
Work with a data-driven Amazon Marketing Agency that handles strategy, design, and performance under one roof.