01. Project Overview

• Service: Business Flyer Design & Premium Printing Service
• Client: JG Travel Group (Daily Shuttle Service)
• Key Focus: Information Hierarchy, Readability Optimization, Print Quality Management
• Target Audience: Commuters and local travelers seeking efficient transport between NJ and NY.

02. Our Strategic Approach

Sisun Communication Arts prioritizes data and market context before the first pixel is drawn.

A. Market Analysis & Targeting

• The Insight: Shuttle users need to grasp time, location, and price in seconds. Visual clutter leads to lost customers.
• The Solution: We used the price ($15) and destination (NJ↔NY) as visual anchors. Complex schedules were transformed into intuitive infographics to minimize cognitive load and accelerate decision-making.

B. Design for High Visibility

• Color Strategy: A high-contrast palette of yellow and white on a black background was implemented to ensure maximum legibility, even in low-light environments or while on the move.
• Building Authority: Professional imagery of the actual premium fleet was featured prominently to instill psychological trust and emphasize service quality.

C. End-to-End Printing Solutions

• Quality Assurance: We manage the entire process from paper selection to the final press run to ensure the digital design translates perfectly to the physical medium.
• Durability: Optimized paper weight and coating were selected based on the distribution environment to ensure the flyers remain pristine during handling.

03. The Results

• Increased Engagement: Streamlined information architecture led to a measurable spike in booking inquiries and social media engagement.
• Brand Positioning: Successfully established the client as the premier shuttle service in the competitive NJ-NY local market.
• Efficiency: Delivered a “ready-to-work” marketing asset that started generating ROI immediately upon distribution.

Your brand deserves a powerful physical presence. Sisun Communication Arts makes it happen. From strategic planning to high-quality printing, we provide the ultimate offline marketing solution.