Evolution of Sisun Communication Arts: Timeline & Legacy of Creative Strategy
Since its establishment, Sisun Communication Arts has continually adjusted its core strengths—’Strategic Communication and Creative Execution’—to the ever-evolving media landscape. Our journey reflects a dynamic transition from being a strong player in traditional media to operating in the complex, data-driven world of e-commerce and digital marketing.
2005
Milestone / Focus Area
Traditional media planning and production (newspapers, magazines, TV commercials), media buying, and management.
2011
Digital Infrastructure Establishment
Founding of the Internet Department, focused on modern digital infrastructure: website creation, e-commerce platform construction.
2015
Transition to Digital Marketing
Complete transition to strategic web marketing, specializing in Search Engine Optimization (SEO), Social Media Marketing (SMM), video/short-form content creation, and management of major platforms (YouTube, Facebook, Instagram).
2019 - 현재
E-commerce Competency Enhancement & Global Marketplace Management
Launch of full-service sales representation for major platforms (Amazon, eBay). Comprehensive e-commerce strategy: product/market analysis, sourcing, branding, launch events, Amazon operations management, PPC advertising, and e-commerce creative production (A+ content, product photography, video production, SNS ad creation).
Our DNA: The Roots of Advertising, Expanded into Omni-directional Reach
At its core, Sisun remains a communication and advertising agency. Our journey was not merely a ‘transition’ where we discarded the old for the new, but a dynamic process of expansion where we brought our deep expertise, technology, and experience in traditional media into new markets and territories like digital marketing and e-commerce.
We started by helping local businesses dominate traditional media channels (newspapers, magazines, TV, local media). The fundamental understanding of audience engagement, persuasive messaging, and brand building accumulated in this process has seamlessly translated and expanded across the entire digital domain today. We still maintain a strong understanding of traditional media, 2D, and local outlets, which allows us to provide Omni-directional services that encompass both traditional and digital channels according to our clients’ needs.
We go beyond simply executing advertisements; we build the entire online ecosystem, from optimizing product listings on Amazon to creating viral short-form videos on Instagram. Our growth from a local advertising powerhouse to a leader in online marketplaces is driven by one immutable principle: connecting the right message to the right audience, wherever they may be.